Colonial First State

Let's compare

Colonial First State entrusted us to craft a cutting-edge engagement tool aimed at empowering their customers. This innovative solution enables users to effortlessly compare their financial status with peers and ASFA retirement standards, offering personalised insights to facilitate informed decision-making. Our mission? To elevate financial awareness and empower Colonial First State's clientele to make wise choices confidently.

Who for:
Superannuation

Where to see it:
Let's compare

What we did:
UI/UX, Development

Results screen showing your super balance vs the ASFA target balance.

Our approach

Our approach was to amp up member engagement, especially among the young crowd, while tackling the super gender gap head-on. Armed with our deep knowledge in UX , we devised a member journey enabling direct comparison of super balances with peers, tapping into the proven efficacy of peer comparison to drive increased engagement whilst making financial lingo way more digestible!

Our solution

We developed an intuitive engagement tool requiring just two inputs - age and super balance. This nifty tool crunches the numbers and reveals how your super stacks up against both genders in your age bracket, all based on reliable ATO taxation statistics. Our tool sheds light on a sobering statistic: women typically retire with 23% less super than men. With this tool, we want to empower CFS members to gauge their super standing compared to fellow Australians and take proactive steps if they're behind. It's all about knowing where you stand and taking charge of your financial future!

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SGY acknowledges Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of all Lands on which we come together, and we pay our respects to Elders, past and present.