SGY |  Digitally sharp. Creatively inspired.

Work your way

2023 welcomed our collaboration with IPA to rejuvenate their brand and position the company strategically for the next five years. This involved a thoughtful approach encompassing brand strategy, identity redesign, and a comprehensive overhaul of their website. Throughout this process, our focus remained on preserving authentic connections, ensuring they continue to be the cornerstone of IPA's refreshed brand narrative.

Who for:
Professional Services

Where to see it:
ipa.com.au

What we did:
Brand strategy, Brand identity, Brand roll out, Website development (incl. Strategy, SEO sitemap, Content planning, UX/UI design, Development), SEO program, Digital campaign (incl. Strategy, Creative, Management & Optimisation)

Our solution

We conducted an in-depth brand strategy, gaining valuable insights into how their diverse audiences perceive them. Armed with these findings, we developed a profound understanding of IPA's identity and core values. Our next move was to redefine IPA's visual identity, emphasising the dynamic, personalised career journeys individuals experience. The subsequent monumental step involved revamping IPA's website, transforming it from a static, outdated platform, to a dynamic site that seamlessly connects candidates and clients to quality jobs, prioritising human connection and transparency. Post-website relaunch, our efforts extended to a brand launch video, a digital campaign, and an SEO program for ongoing evolution. Stay tuned for the impactful results that follow.