MSO season 2024

Many stories. One MSO.

With a longstanding partnership with the Melbourne Symphony Orchestra, we crafted a powerful campaign for their 2024 season. Our strategy revolved around a unified, monochromatic theme, showcasing intimate portraits of genuine MSO audience members and subscribers. These close-ups capture a spectrum of emotions and narratives, serving as a tribute to the unique stories behind their connections to music.

Who for:
Arts + Culture

Where to see it:
mso.com.au

What we did:
Campaign Concept Ideation, Campaign Creative, Asset Creation, Photography Art Direction.

Our approach

Our objective was to create an effective campaign for the MSO, geared towards boosting audience engagement, driving ticket sales, and attracting subscribers for the 2024 season. The challenge lay in devising a cohesive creative strategy that could harmonise the diverse performances for the 2024 season, while subtly shifting the focus from performers and instead accentuating the audience experience.

Our solution

In collaboration with photographer Laura Manariti, we capture diverse emotional responses to MSO performances, offering insights into profound stories and celebrating shared experiences. Emphasizing emotional depth and varied narratives, our vision presents a compelling snapshot of the myriad stories defining the lives and passion for music within the Melbourne Symphony Orchestra audience.

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SGY acknowledges Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of all Lands on which we come together, and we pay our respects to Elders, past and present.