SGY |  Digitally sharp. Creatively inspired.

Our approach

TWUSUPER's employer pages faced challenges, lacking appeal and generating low-quality leads. We stepped in as creative architects, tasked with transforming the space into a vibrant hub. Our mission was to engage employers with relevant and valuable content, envisioning a digital oasis where insights flourish and the TWUSUPER brand thrives. This isn't just a redevelopment; it's a creative journey breathing new life into virtual corridors and turning lacklustre leads into enthusiastic fund sign-ups.

Our solution

In the initial phase, we defined KPIs and researched user preferences. Backlinks to TWUSUPER were boosted, aligning with Google searches, and content was refined for clarity. Calls-to-action were revised to aid employer communication. This gave way for increased site visits, leads, and brand awareness. Our strategy also secured more Google top 10 listings, offering engaging content that effectively drove quality leads for employers.

558%  increase in unique page views of target pages over 3 years